Community & Social Media Specialist
Run the social channels and player communities for all Yunhe Culture products, and create everyday promotional materials that help more players discover our games.
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Responsibilities
- Run our official accounts on bilibili, Xiaohongshu, Douyin, TapTap, X, Discord and QQ groups, plan content and publish on schedule
- Look after player communities, reply to comments and messages, and pass player feedback to the development team
- Create posters, long-form graphics, GIFs, short videos, stickers and other everyday promotional materials
- Plan community events and campaigns around Steam Next Fest, updates and launches
- Track platform metrics, review what works and keep improving
Requirements
- A love of games and a good feel for player culture on platforms such as bilibili, Xiaohongshu and TapTap
- Strong writing skills — copy that is fun and genuinely warm
- Confident with at least two of Photoshop, Figma, CapCut or Premiere, and able to make image and video materials on your own
- Proactive, patient and quick to respond to players, and calm when handling negativity in the community
- Reliable and able to keep a steady publishing rhythm over the long term
Nice to have
- Experience running game communities or brand accounts, or a personal account with a real following
- Experience with Steam store pages, Next Fest, crowdfunding or indie game marketing
- Able to talk with international players in English or Japanese
- After Effects, basic motion design or livestream experience
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